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BlueCross BlueShield: BlueEdge
Challenges + Solutions
Insurance tends to be dry and confusing. We needed a cut-through-the-clutter way to unveil BlueCross BlueShield’s new product. HMC and Oxbow teamed up to build a dynamic, plain-speaking microsite to showcase the insurance products and its benefits. Through movement and fresh eye-catching content, the site kept visitors entertained while leading them through all of the product details. On-brand quirks and bursts of movement (activated upon scrolling) kept visitors engaged throughout their journey through the site. Easy to read, clear, and concise formatting were key in making sure the material at hand could be easily digested.
Challenges + Solutions
Insurance tends to be dry and confusing. We needed a cut-through-the-clutter way to unveil BlueCross BlueShield’s new product. HMC and Oxbow teamed up to build a dynamic, plain-speaking microsite to showcase the insurance products and its benefits. Through movement and fresh eye-catching content, the site kept visitors entertained while leading them through all of the product details. On-brand quirks and bursts of movement (activated upon scrolling) kept visitors engaged throughout their journey through the site. Easy to read, clear, and concise formatting were key in making sure the material at hand could be easily digested.