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Panthera: Journey of the Jaguar
The Journey of the Jaguar, a Panthera intiative, is uniquely bold in vision, scale, and reach. It required compelling and emotional storytelling and tactful activation of Panthera’s global audiences.
Challenges
We wanted the experience to be immersive as the user followed along in real-time with Alan Rabinowitz’s conservation project with Panthera.
Our audience was also split between North and South America. We needed to create an equitable experience for both english and spanish speakers.
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Challenges
We wanted the experience to be immersive as the user followed along in real-time with Alan Rabinowitz’s conservation project with Panthera.
Our audience was also split between North and South America. We needed to create an equitable experience for both english and spanish speakers.
Our audience was also split between North and South America. We needed to create an equitable experience for both english and spanish speakers.
Solutions
An interactive map was the primary feature of the experience. It allowed the user to move around freely and explore. To reienforce the real-time experience, we included an ‘alerts’ ticker. New updates could be added by Panthera at their discretion.
We also worked with a translator to create both an english and spanish version of the website.
Solutions
An interactive map was the primary feature of the experience. It allowed the user to move around freely and explore. To reienforce the real-time experience, we included an ‘alerts’ ticker. New updates could be added by Panthera at their discretion.
We also worked with a translator to create both an english and spanish version of the website.
We also worked with a translator to create both an english and spanish version of the website.